Asher Roth is an American Rap artist whose suburban Philadelphia upbringing gives him a truly unique perspective and distinct voice in Hip-Hop. Early on in his career, Roth’s distinguishable, clever, and friendly flow caught the ear of then-So So Def’s VP of Marketing Scooter Braun via Roth’s Myspace page. After visiting Braun in Atlanta, Roth eventually inked a deal with Loud Records (Wu-Tang Clan, Mobb Deep, Akon, etc) President, Steve Rifkind.
Roth launched to stardom with his timeless hit record “I Love College,” which was featured on his debut album Asleep in the Bread Aisle. The album reached #5 on the Billboard charts, with the single selling over 2 million copies. Roth supported the album with a nationwide tour with his contemporaries Kid Cudi, B.o.B. and Pac Div. Asher’s crowd-pleasing performances then led to an opening slot for Blink-182’s Reunion Tour. The release also earned him two MTV Video Music Award nominations, for “Best New Artist” and “Best Hip-Hop Video,” while The New York Times dubbed him “the most commercially viable white rapper since Eminem.” [NY Times]