Since his earliest selfproduced CD-Rs, Philadelphia psych-pop master Kurt Vile has referred to himself as “Philly’s Constant Hitmaker”—and while he gave himself that name with a sly wink, he was also nodding toward the songwriting prowess that would result in him becoming one of his home city’s most celebrated rock artists. “I’m always thinking about catchy music, even though it’s fried, or sizzled, out,” he says. “It’s my own version of a classic thing—it’s moving forward and backward at the same time.”
On his latest album, (watch my moves), Vile pulls his talents as a singer, songwriter, multiinstrumentalist, and producer in unexpected directions—and the result is a vibrant, yet meditative album propelled by Vile’s laidback charm and curious spirit. Every lyric has been chiseled down into an aphorism, every bloom of distorted guitar or murmuring synth helping create that “fried” pop. “It’s about songwriting. It’s about lyrics. It’s about being the master of all domains in the music,” he says of his ninth album and first in partnership with a major label, Verve Records.