girl in red

Since the release of girl in red’s chiming debut single “i wanna be your girlfriend,” Marie Ulven has been at the forefront of alt-pop with biting songs about navigating the world as a young queer woman. Her honest lyrics and intimate production thrilled listeners around the world, making the Horten, Norway-born singer-songwriter one of the streaming era’s biggest grass-roots success stories.

Last year, Ulven spent a month opening for Swift on the North American leg of her record-breaking Eras Tour. With I’M DOING IT AGAIN BABY! (out 12.4.24.), Ulven is ready to harness the experiences she’s had and build girl in red into something “more ambitious, and more exciting, and more idea-driven,” as she puts it. “The past five years have been so insane, and that I’ve been given this opportunity is insane,” Ulven says. “But I think what’s really hitting me now is that I need to pursue music fully, and that’s something I want to do with this record. “I just want to go all in on girl in red in 2024. I’m at a point where I’m willing to fly.”